Before you grow your business or make your next investment, gain a better understanding of the economic landscape for franchising -- what do we see happening in 2024? How will this affect your plans for growth? What is happening with franchise lending? Dive into the IFA and FRANdata's latest research on the franchising outlook for 2024. Discover how the franchise community has defied economic uncertainties, exceeded growth projections for 2023 and is forecasted to continue its upward trajectory in 2024.

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