These sessions reflect the 2016 Conference Program. Check back for updates for the 2017 event.
(Separate Fee Required)
Education is the most important aspect of owning or expanding a business. By attending these in-depth workshops, you will walk away from the Franchise Expo West with a wealth of knowledge that will help you in the success of your business decisions in the future.
The Franchise Expo West is proud to offer in-depth workshops to help you succeed from the start. Please click on the workshops below to learn more about each, and register today to take advantage - seating is limited!
In-Depth workshops are between 2 ½ and 6 hours long and provide attendees with a more detailed look into each topic. Led by the most respected and experienced professionals in the franchise industry, each session provides detailed instruction, the most up-to-date practical, legal, strategic and financial issues, pitfalls to avoid and knowledge necessary to successfully achieve one's objective.
The Franchise Expo West is pleased to announce that Workshops 2, 3, 4, and 5 have been approved for CFE accreditation. To learn more about CFE credits, click here
If you're looking for no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that's right for me information . . . this is the workshop you need. And it's the only one you'll need! If you hope to become a successful franchisee, get started with confidence by participating in this workshop. You will learn the basic information about franchising but glean an in-depth knowledge. You will walk away with an understanding of how to interpret and use the Franchise Disclosure Document to discover reliable information about the performance and viability of any franchise, how to evaluate the franchisor's operating system and determine if you and your intended market are compatible with the system, the pros and cons of franchising, the fees required by franchisors, the facts about territorial and product restrictions, how to raise money to invest in a franchise, and much, much more.
Starts Friday, October 7, 2:00pm - 5:00pm
Continues Saturday, October 8, 10:00am - 1:30pm
This workshop is ideal for business owners interested in franchising or those simply looking to determine if franchising is a legitimate growth option.It will help business owners understand what is franchisable in business and how franchising stacks up against alternate growth strategies (such as licensing, dealer models, and joint ventures). Attendees will also gain a thorough understanding of the process of franchising, including necessary resources, costs and personnel needs.
Documentation of your business' processes and procedures is the foundation to consistent execution of your franchise concept. In this workshop, learn how to create a user-friendly Operations Manual as well as key content that should be included.
This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do's and don'ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company's online franchise development efforts.
Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchise system HIGHLY successful. Undying devotion to the brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. In today's economy, most franchisors do not have hundreds of thousands of dollars to invest in new strategies or initiatives. This dynamic session will identify best practices that franchisors can apply - without significant financial investment - to achieve a powerful impact in the near future and over the long haul.