2018 In-Depth Workshops

(Separate Fee Required)

Education is the most important aspect of owning or expanding a business. By attending these in-depth workshops, you will walk away from the Franchise Expo West with a wealth of knowledge that will help you in the success of your business decisions in the future.

The Franchise Expo West is proud to offer in-depth workshops to help you succeed from the start. Please click on the workshops below to learn more about each, and register today to take advantage - seating is limited!

In-Depth workshops are between 2 ½ and 6 hours long and provide attendees with a more detailed look into each topic. Led by the most respected and experienced professionals in the franchise industry, each session provides detailed instruction, the most up-to-date practical, legal, strategic and financial issues, pitfalls to avoid and knowledge necessary to successfully achieve one's objective.


Franchise Expo West is pleased to announce that Workshops 2, 3, 4, and 5 have been approved for CFE accreditation. To learn more about CFE credits, click here.



Workshop 1: The A to Z's of Buying a Franchise

Saturday, November 4, 2017, 9:00 AM - 12:30 PM

Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

If you’re looking for no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

Workshop 2: Franchising Your Business Part 1

Friday, November 3, 2017, 1:00 PM - 4:00 PM

Presented by: Michael Seid, Managing Director, MSA Worldwide; Kay Marie Ainsley, Managing Director, MSA Worldwide; Marisa Faunce, Partner, Plave Koch PLC

If you are thinking about expanding your current business through franchising, this symposium will provide the opportunity to learn from experts in the field. Click here for more details.
Sponsored by Accredited

Workshop 2: Franchising Your Business Part 2

Saturday, November 4, 2017, 10:00 AM - 1:30 PM

Presented by: Michael Seid, Managing Director, MSA Worldwide and Kay Marie Ainsley, Managing Director, MSA Worldwide

If you are thinking about expanding your current business through franchising, this symposium will provide the opportunity to learn from experts in the field. Click here for more details.
Sponsored by Accredited

Workshop 3: Operations Manuals: The Foundation to Consistent Execution

Thursday, November 2, 2017, 1:30 PM - 4:00 PM

Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide

Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In this workshop, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
Sponsored by Accredited

Workshop 4: Web 2.0: Social Networking + Data in Franchising

Friday, November 3, 2017, 9:00 AM - 12:30 PM

Presented by: Lee Plave, Partner, Plave Koch PLC; Paul Segreto, CEO, Franchise Foundry; Theresa Huszka, CFE, Senior Consultant, MSA Worldwide

This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company’s online franchise development efforts. Click here for more details.
Sponsored by Accredited

Workshop 5: 5 Habits of the Highly Successful Franchise System

Thursday, November 2, 2017, 9:30 AM - 12:30 PM

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor HIGHLY successful. Undying devotion to the brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. In today’s economy, most franchisors do not have hundreds of thousands of dollars to invest in new strategies or initiatives. This dynamic session will identify best practices that franchisors can apply – without significant financial investment – to achieve a powerful impact in the near future and over the long haul. Click here for more details.
Sponsored by Accredited

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