Daily Schedules

These sessions reflect the 2019 Conference Program. Check back for updates for the 2020 event.

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Workshop Key

Each Symbol Stands For:

Buying a Franchise
Franchising Your Business
Franchisors Seeking Growth
Small Business Growth and Development
  • Room: 102C

    Presented by: Lee Plave, Partner, Plave Koch PLC

    This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do's and don'ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and social media. This session will also explore data collection, use, and protection in franchise companies. Finally, this session will address using online tools to manage and enhance your company's online franchise development efforts. Click here for more details.
    Sponsored by

  • Room: 103B

    Presented by: Michael Seid, Managing Director, MSA Worldwide

    For long-term success a franchise must be a win-win for both the franchisor and franchisee. This seminar will explore how to create a franchise program that really works for both the franchisor and the franchisee, how to recruit franchisees that believe in your concept and who will be an asset to the franchise system and how you can establish a strong relationship with your franchisees based on open communications and trust.
    Sponsored by  

  • Room: 103A

    Presented by: Richard Bayer, Partner, Einbinder & Dunn, LLP and Stepanie Blumstein, Einbinder & Dunn, LLP

  • Room: 103C

    Presented by: Max J. Schott , Principal, Gray Plant Mooty and Gaylen Knack, Principal, Gray Plant Mooty

    The legal issues related to selling/awarding franchises should not be a mystery. A franchisor should be able to meet its sales goals with complete confidence that it did so in full compliance with the law. This session will help every franchisor understand the legal aspects of franchise sales with a focus on ten simple and common sense rules to implement as part of your sales compliance program.
    Sponsored by

  • Room: Show Floor Theater

    Presented by: Evan Goldman, Partner, A.Y. Strauss LLC

    Prospective franchisees will learn the ins and outs of buying a franchise. Attendees will learn what to think about when buying a franchise, what to look for in an FDD, how to prep for life as a franchisee and the overall how to survive the franchise relationship.

  • Room: 103A

    Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

    For most people, franchising is the smart way to buy and build a business. A franchisor’s proven operating model gives franchisees a huge head start to creating a thriving and satisfying business. Plus, the franchisor’s established brand and marketing prowess immediately benefit new franchisees. However, how will you know which franchise to buy? Assuming you’re a perfect fit for franchising, you also need to know the type of franchise that will suit you best. Franchises come with many variables including investment costs and operational requirements. Before you spend too much time researching franchises, spend some time examining your strengths and preferences and lining them up with appropriate franchise opportunities. This session includes a free personality analysis as well as recommendations for the type of franchise you should buy!
    Sponsored by

  • Room: 103B

    Presented by: Mark Siebert, CEO, iFranchise Group

    You believe the time is ripe to expand your operation to multiple locations but don’t know which strategy is best for you. Options include internally-managed expansion or you may consider entering the formal world of franchising. Mark Siebert will explore various expansion strategies, choosing the right growth vehicle, and determine if you should consider franchising. This session will offer decision points to help you decide which expansion strategy may be better suited to your organization, and how to analyze your company’s growth options, including raising equity. Discussions will also include how franchising works, advantages and disadvantages of franchising, franchisability factors, and the timing of the franchise decision. The audience will also learn what defines a franchise, franchising history, and franchising in the U.S.
    Sponsored by    

  • Room: Show Floor Theater

    Moderated by: Radim Dragomaca, Director of VetFran, IFA Foundation

    Panelists: Roger Lloyd, Business Consultant, Orange County Inland Empire Small Business Development Center; Tim Courtney, CFE, Vice President of Franchise Development, PuroClean; David Toro, Neighborly; Marisol Cruz, Chief Operating Officer, Business Finance Depot

    The franchise business model has been a pathway to entrepreneurial prosperity for generations of Americans. Learn from a distinguished panel of franchise professionals what the pathway to franchising looks like, and how you can succeed as a franchisee. This panel also features information on industry programs, access to capital, new opportunities for military veterans and best practices for veterans and diverse communities
    Sponsored by

  • Room: 103A

    Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide

    Documentation of your business' processes and procedures is the foundation to consistent execution of your franchise concept. In this workshop, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
    Sponsored by

  • Room: 103B

    Presented by: Matthew Jonas, President, TopFire Media

    Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.

  • Room: 103C

    Presented by: Max J. Schott , Principal, Gray Plant Mooty and Gaylen Knack, Principal, Gray Plant Mooty

    A well-crafted financial performance representation (FPR) is one of the most powerful tools at a franchisor’s disposal for recruiting new franchisees and growing its system. At the same time, financial representations (both in and outside of the FDD) can be an area of significant potential risk. In this seminar, we will delve into the legal requirements and best practices for crafting and using FPRs, and we will discuss the pros and cons of different types of FPRs that franchisors can make.
    Sponsored by

  • Room: Show Floor Theater

    Presented by: Swann Do, Program Director / Loan Officer, PACE Business

    How to prepare for Franchise Ownership. What entrepreneurs need to know when getting ready to start their franchising journey.