These sessions reflect the 2018 Conference Program. Check back for updates for the 2019 event.

Saturday Educational Seminars & Workshops

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

Meet our Faculty Members here or by clicking on their names within the session descriptions.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Workshop 5: The A to Z's of Buying a Franchise (Separate Fee Required)

9:00 AM - 11:30 AM

Room: 511A/B

Presented by: John P. Hayes, PhD, Titus Franchise Chair,

If you’re looking for no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me information . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise. Click here for more details.
Sponsored by

Workshop 6: Franchising Your Business Part 2 (Separate Fee Required)

10:00 AM - 1:00 PM

Room: 511C

Presented by: Michael Seid, Managing Director, MSA Worldwide and Kay Marie Ainsley, Managing Director, MSA Worldwide

Panelists: Marisa Faunce, Partner, Plave Koch PLC

If you are thinking about expanding your current business through franchising, this symposium will provide the opportunity to learn from experts in the field. Click here for more details.

How to Effectively Avoid the Most Common Franchise Disputes that Can Arise in Every Franchise System

10:30 AM - 12:00 PM

Room: 501A

Presented by: Brian Schnell, Partner, Faegre Baker Daniels

Disputes will happen in every franchise system, especially if a system is going to grow, evolve and be sustainable. During this session we will discuss those types of franchise disputes that are most common and what proactive best practices can be adopted in order to minimize disruption or avoid the disputes all together. With the proper understanding of when, where, why and how disputes happen and what to do if they occur or even before they occur, you will be far better positioned for sustainable growth and success.
Sponsored by

Franchising Global Economy

10:30 AM - 11:30 AM

Room: Show Floor Theater

Presented by: SBA Resource Partners, U.S. Small Business Administration

Franchising in a Global Economy ? What do I need to know?

A Korean Special Seminar: All About Franchising (Separate Fee Required)

11:00 AM - 1:30 PM

Room: 501B

Presented by: Charlie Kim, Aria Korean Tapas and Ryan Son, Founder/CEO, Sushi Hon, Shuto Izakaya, Jjan Gastropub & Muldawpo BBQ

한국어 특별 세미나 - 프랜차이징의 모든 것 $20 addtional fee


12:00 PM - 1:00 PM

Room: Show Floor Theater

Presented by: SBA Resource Partners, U.S. Small Business Administration

What do small businesses (including franchises) need to know about protecting themselves?

Should You Consider Franchising Your Business?

1:00 PM - 2:30 PM

Room: 514

Presented by: Mark Siebert, CEO, iFranchise Group

You believe the time is ripe to expand your operation to multiple locations but don’t know which strategy is best for you. Options include internally-managed expansion or you may consider entering the formal world of franchising. Mark Siebert will explore various expansion strategies, choosing the right growth vehicle, and determine if you should consider franchising. This session will offer decision points to help you decide which expansion strategy may be better suited to your organization, and how to analyze your company’s growth options, including raising equity. Discussions will also include how franchising works, advantages and disadvantages of franchising, franchisability factors, and the timing of the franchise decision. The audience will also learn what defines a franchise, franchising history, and franchising in the U.S.
Sponsored by     

How to Generate More Franchise Leads through Your Franchise Recruiting Website

1:30 PM - 2:30 PM

Room: 501A

Presented by: Matthew Jonas, President, TopFire Media

Learn how your website should be at the center of a comprehensive franchise lead generation strategy to increase lead flow and improve lead quality.
Sponsored by


Each Symbol Stands For:

Buying a Franchise

Franchising Your Business

Franchisors Seeking Growth

Small Business Growth and Development

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